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Acuity Auto Insurance Review

Sunday, 15 December 2013 00:53

Acuity Auto Insurance is a Wisconsin based insurance company that sells its products through its network of agents and is known for having a good reputation for high quality customer service. The company is also known for its strong financial ratings and for being one of the largest regional auto insurance companies. The insurer is very well established, and it sells a wide range of insurance products outside of auto insurance. Acuity offers some unique discounts and package discounts for purchasing multiple policies. Although there is a relative lack of reviews from former customers online, the strong third party financial reviews make it a good choice for auto insurance shoppers to consider.

Company Background Information

Acuity Insurance is headquartered in Sheboygan, Wisconsin and currently operates in 22 states. It has revenues over $1 billion and sells insurance through over 1,000 different independent agencies in the states where it operates. The company also currently has over $3 billion in assets and over 950 employees. It was founded as the Mutual Auto Insurance Company of the Town of Herman and later on was changed to Acuity 2001 after going through a few more name changes.


Acuity is known for being one of the best insurance companies to work for as well as one of the best companies in general to work for. It received media attention in 2005 for raising the tallest flagpole in the United States at the time with 338 foot tall flagpole and a 7200 square foot American flag. In the most recent A.M. Best ratings Acuity received an A+ for its consistent financial performance in recent years.

Pros of Acuity Auto Insurance

  • A financially secure company as rated by A.M. Best
  • Good third party customer service reviews
  • Coverage for many different types of vehicles and personal items

Cons of Acuity Auto Insurance

  • Does not offer insurance in every state


Acuity offers several different discounts for auto insurance including safe driver, multiple vehicle, and good student and graduate student discounts. Those are the only discounts listed on the website and there are likely more discounts available by calling and speaking to an Acuity agent.

Types of Insurance Offered

Acuity offers a wide range of insurance options including homeowners, auto, and personal insurance for a wide range of different items and vehicles such as high performance cars, all-terrain vehicles, SUVs, motor homes, trailers and more. Personal item coverage includes coverage for fire art, silverware, mobile devices, jewelry, coins and stamps and more.


The website is fairly basic but it has most of the modern features that you would expect on an insurance website. Customers can file claims from the Claims Center page and check their claim status online. They can also look for auto repair shops on the website. Customers with worker’s compensation insurance can file a claim online as well. There is an extensive FAQ for claims related questions.

Customer Reviews

We could not find many reviews of the company online, most likely due to the company's smaller market size and regional focus.



Auto insurance seekers who happen to live in a state where Acuity sells insurance would benefit from getting a quote from them, with their reputation for excellent customer service and with the numerous discounts that they offer. The company is very well established and has strong financial ratings that make it a good and stable choice for auto insurance shoppers. They also offer many different other types of insurance products and can offer discounts for multiple policy purchases. If you happen to be shopping for auto insurance now you can get rates from Acuity and several other providers by entering your zip code on this page.

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