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Auto-Owners Auto Insurance Review

Sunday, 15 December 2013 19:11

Auto-Owners is a well-established and financially sound insurance company that offers auto insurance in 26 states and is known for being a leader in customer service and financial strength in the regions where it sells insurance. It is one of the top 25 largest auto insurance providers in the United States and one of the few companies to receive a prestigious A++ rating from A.M. Best. It has been rated very highly by third party review companies for its customer service and offers a huge range of different insurance coverage options for vehicles. It also offers coverage for many different types of vehicles that other providers may not cover.

Company Background Information

Auto-Owners Insurance is headquartered in Lansing, Michigan and was founded in 1916 by Vernon Moulton and currently has 65 branches throughout the United States. Auto-Owners Insurance has been a Fortune 500 company since 2002 and has over 3,700 employees. It is consistently rated highly by J.D. Power for customer service satisfaction and its subsidiary companies include Home-Owners Insurance Company, Owners-Insurance Company, Auto-Owners Life Insurance Company and a few others.

Auto-Owners Insurance offers several different types of insurance products including life, auto, workers compensation, garage, farm and other types. The property and casualty company received an A++ rating from A.M. Best while the life insurance branch received an A+ rating. Auto-Owners Insurance is only one of 10 companies to be given a prestigious A++ by A.M. Best, signifying that the company has a very strong financial track record. Auto-Owners received 4 out of 5 power circles by J.D. Power for overall customer satisfaction in several regions where it sells insurance.

Pros of Auto-Owners Auto Insurance

  • High customer satisfaction reviews from independent organizations
  • Very strong financials with an A++ A.M. Best rating
  • Several discounts and insurance options available

Cons of Auto-Owners Auto Insurance

  • Only available in 26 states


Auto-Owners offers several different discounts with these main discounts listed on its website:

  • Company vehicle discount
  • Safe driving discount
  • Mature driver discount
  • Student discount
  • Group affiliation discount
  • Green discount
  • Discounts for more than one vehicle
  • Paid in full discount

Other discounts are offered based on the state.

Types of Insurance Offered

Auto-Owners offers many different insurance products outside of auto insurance including life, home and business insurance options. The types of vehicles that Auto-Owners covers includes ATVs, antique cars, standard automobiles, mopeds, modified vehicles, motorcycles, RVs, utility and vacation trailers, campers, and more.

There is a large range of different types of auto coverage offered as well including the standard options: collision, liability, comprehensive, medical payment, underinsured/uninsured motorist, personal injury protection. There are also supplementary coverage options for glass, GAP insurance, pet coverage, extra physical damage coverage, road trouble, rental car, non-owned vehicles, additional expenses, and more.


The Auto-Owners website is simple and well designed with an easy to navigate layout. There is a substantial amount of information on the different auto insurance products offered and some extra details about the available discounts. There is also a small resource area with general information about car insurance. The website lacks some features as interested customers cannot get a quote directly from the website, and current customers cannot file a claim online.

Customer Reviews

Auto-Owners has some complaints filed online describing various problems with customer service, but the fact that the company has received consistently high ratings from J.D. Power for customer service suggest that these are a small number of customers.



With the very strong financial background of Auto-Owners Insurance and the wide range of coverage options offered, along with consistently positive third party customer service reviews, it makes sense for any auto insurance seeker to consider them. If you happen to be look for auto insurance quotes now, you can get quotes quickly just by entering your zip code into the field on this webpage.

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